Juliette Carrasco

Free lance consultant (brand activation) for FMCG companies

PROMOTION OF THE FRENCH HIGHER EDUCATION TO VIETNAMESE STUDENTS

* Set-up of the communication and promotion plan and creation of communication tools (flyers, press advertising, website...)
* Organization of conferences in key universities in HCMC and provinces of south Vietnam, yearly organization of a French educative Fair in HCMC
* Daily consulting to Vietnamese students and set-up of partnerships with Vietnamese universities
* Tracking and analysis of the number and types of students selected and recommendation of actions to the French Consulate
* Facilitator for all education French institutions interested in Vietnam educational market
* Reporting to CampusFrance head office in Paris and to the French Consulate in HCMC

TRADE MARKETING DEPARTMENT

* Creation and implementation of the brand activation plan (promotional activities and in-store communication) for all Unilever categories in Modern Trade (Cora and CoopMart).
* Implementation of the merchandising strategy for all categories in these 2 key accounts
* Evaluation of the efficiency of the promotional campaigns
* Improvement of Unilever corners in key supermarkets (concepts)

ADVERSTISING AGENCY

* Recommendation of strategic promotional approaches to different clients business issues
* Set-up and implementation of promotional and direct marketing campaigns
* Preparation and coordination of briefings to creation, execution and production teams
* Responsible for one assistant

* Main clients: SCA Hygiene Products, Mixa (Lascad/L’Oréal Group) Tefal, Etam.

HEALTH & IMAGING DIVISION, Marketing & Communication Department

* Preparation and launch of a new CD-ROM presenting the range of health imaging products (B to B communication)
* Creation of marketing brochures for a range of new technology products and coordination with the advertising agency
* Set-up of a show-room for health imaging products.